121 Group 121Group
Client Engagement CONFIDENTIAL · PH
Partnered Health · Doctor Attraction Program

Marketing Review — Q3 FY26

Campaign performance across Meta & Google Ads for the GP recruitment program, the channel-to-hire signal received from PH, and the proposed rebalance.

PresentedWed 29 APR 2026 · 15:45 AEST
AudienceJosh & PH Leadership
Prepared byAdam Ducquet · 121 Group
Data windowAug 2025 – Apr 2026
Presentation Deck

Doctor-Attraction-Review-29APR2026.pptx

12-slide deck covering Meta & Google Ads performance Aug 2025 – Apr 2026, the recent channel-to-hire signal from Partnered Health, and proposed budget rebalance toward Google Search GP Careers.

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Headline Metrics

606
Doctor leads delivered
$180k
Combined ad invest
4.3M+
Impressions served
NEW
Channel-to-hire signal

What's in the deck

  1. The headline
    Key result & what just changed
  2. Program scope
    Channels & regions activated
  3. Meta performance
    Spend, leads, regional split
  4. Meta monthly trend
    Pacing & tracking fix
  5. Google Ads — signal
    Where the hires came from
  6. Combined lead volume
    Cross-channel view
  7. Funnel & tracking
    CRM coverage analysis
  8. Strategic implication
    Current vs proposed mix
  9. Next steps & asks
    30 / 60–90 day plan
Methodology & data sources

Campaign spend & delivery metrics sourced from BigQuery pipelines feeding phealth.121insights.com — source_facebook_ads.ads_insights (Meta) and source_google_ads.campaign_performance (Google). Lead-level volume & outcome data from the PH GP Recruitment tracking sheet as of 23 Apr 2026.

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